House of Founders

House of Founders brings together people who have already built something and want to start again. The crest gives that group a recognisable, almost familiar character. The website makes room for their ambition while explaining what participants will do and what it costs to join.

The brand also needed to work beyond the screen, from an advertisement to a three-metre sponsor wall. We gave House of Founders the leading role on the wall, with the partners below it. Every photograph makes it clear what brought these people together.

In just a few weeks, a new initiative had to become something experienced founders would make time for. The identity, copy and website show what awaits them: five days in good company, turning ideas into new businesses.