Harnessing human & AI collaboration. We accelerate our craft with agents as a tool to amplify human judgment.
02 / Studio
Bleach is a Maastricht-based, AI-native studio working across branding, websites and products.
We help ambitious teams turn complex ideas into clear brands, fast websites and products people actually use — built with agents in the loop and judgement in the room.
Small by choice, we work from strategy to design to build, so ideas move faster and land better.
Martin Deumens
Founder & Creative Director
Gwen
Founder & Designer
03 / Intro
Who we are
Bleach is a small studio for brands, websites and products. We work the way a product team works — strategy, design and build in one room, with agents carrying the repetitive half of the job. More directions get explored before a decision is made, and the road from that decision to something running in a browser is short. Identity systems, marketing sites, product interfaces and the motion that ties them together, made to scale across formats, teams and deadlines.
What we hold to
- Clarity over noise
- Systems, not single assets
- Judgement over output
- Built in code from day one
- Agents in the loop
- Craft in the details
- Honest collaboration
- Production-ready outcomes
04 / Team
Martin Deumens
Founder & Creative Director
Gwen
Founder & Designer
05 / Services
Industries
- Digital Products
- Technology & AI
- Architecture & Design
- Fashion & Lifestyle
- Culture & Galleries
- Wellness & Sport
Services
- Brand Design
- Web & Experiential
- Product Design
- Motion & 3D
- AI Prototyping
Watch reel
06 / Approach
Every project starts with the argument, not the artwork. We agree on the audience, the positioning and the constraints — and on what has to be true for the work to pay off.
- Goals
- Audience
- Positioning
- Scope
07 / Clients
We work with brands and teams that care about craft, clarity, and consistency — from early-stage launches to established companies refreshing their visual direction.
- Soft Geometry
- Northpoint
- Lightmatter
- Blur Index
- Halcyon Hotel
- Arcvale Architects
- Rivermark
- Cobalt Mobility
- Novum Wellness
- Fashion House
- Alto Sportswear
- Meridian
- Northpoint Development
08 / Honors & press
- AwwwardsWebsite of the Dayx4
- AwwwardsWebsite of the Monthx2
- BehanceUi/uxx8
- FWASite of the Dayx1
- CSS Design AwardsInnovation & UXx3
- FWA AwardsCutting Edge Designx1
- Motion Design AwardsExcellence in Motionx2
Press
- Designboom
- Motionographer
- Yatzer
- Creative Review
- Vimeo Staff Picks
- Framer
- Behance
- Visual Journal